While researching your market we found a stack of public databases we can hook into through their APIs, turn into a real number on each prospect, and wrap into a personalized HTS exposure report. Here is the data engine, a live example on a real company, the three offers running, and the plan.
Every one of these is real and reachable today, most of it free. Together they let us see what a company imports, what it costs them, and where their tariff risk sits, all from public records.
70M+ US sea bills of lading, indexed from public customs records. We pull any importer by name.
The official US tariff schedule, with a free REST API. Every HS code returns its real duty rate.
The machine-readable lists of China (301) and steel/aluminum (232) tariff codes and their surcharges.
Public importers' own 10-K and 10-Q filings, full-text searchable through a free API.
Every tariff proclamation the day it publishes. We watch the codes our prospects import.
Job boards show who is hiring a customs compliance, HTS, or trade analyst right now.
Pull every freight forwarder, customs broker and importer in a US city or zip, with site + phone.
Company headcount and the people in customs, trade and compliance roles.
Monitors named companies for tariff hits, new sourcing countries and expansion.
Detects the customs / TMS software a company already runs on its site.
Official US import value by HS code and country of origin.
Fresh emails and direct lines for the trade-compliance decision-maker once a company clears the ICP.
Also on tap: CBP CROSS rulings for classification precedent and UN Comtrade for global trade flows.
None of this is a template with a name dropped in. We chain the sources together so every figure in the report traces back to a real record.
Shipment volume, origin country and supplier mix for the exact company.
Look up the real tariff rate on the codes they import.
Add the China 301 and steel 232 surcharge where it applies.
Volume × duty × classification load = their annual cost and risk.
We ran the engine on Generac Power Systems straight from public records. Nothing here is invented. Any prospect on the list gets the same treatment.
The public bills of lading give us the goods Generac imports and where from. Each maps to an HTS code with a real USITC duty rate; China origin then triggers the Section 301 surcharge and steel triggers Section 232. Multiply across 28,196 shipments and the exposure adds up:
Put together, that is the US$1.4M to $2.3M a year in classification cost and tariff exposure modeled below, the number Ripple cuts.
Same ICP, same data engine behind them, three different doors in. All three launch in parallel, then we pour volume into the winner.
For solution-aware buyers. Skip the magnet, get them watching the classifier run on their kind of goods. Fastest path to a booked demo.
The "that's our actual data" play. We send the personalized exposure report first, built from their real records, then book the call. Highest perceived effort, strongest hook.
Lowest friction. They opt in with one word, then we onboard them onto a no-cost run of one real invoice. Lets the product sell itself.
We target US companies that carry real HTS classification volume: importers and exporters, customs brokers, third-party classifiers, and logistics operators. Within that, three industry tiers by where the pain bites hardest.
Manufacturers with thousands of SKUs and frequent tariff changes, electronics (servers, sensors, components, power supplies), industrial equipment, OEM suppliers, aftermarket parts, freight forwarders, customs brokers, logistics.
Medical devices, aerospace, chemicals, specialty materials, and pharma. High-value, highly-regulated goods where a misclassification is expensive and an audit trail matters.
E-commerce aggregators and distributors moving large, varied catalogs. Lower deal urgency per account but high line-item volume and steady classification load.
Inboxes warmed and ramped safely, all roads lead to a 15-minute call, and a call only counts as qualified when it clears five criteria.
GBP 250 per qualified call · capped at 15 a month
On the call we show the duty and time saving on their real volumes. If we cannot show at least $25,000 a month in savings, we pay their next broker invoice, up to $1,000. Measurable, capped, and almost impossible to say no to.
The data engine and the offers are built. Inboxes are warming this week; the first reports go out the moment warmup completes. Here is what happens next.