× Dopamine Digital
Campaign Plan
Outbound Intelligence Engine

We pull a US importer's real customs data before we ever email them.

While researching your market we found a stack of public databases we can hook into through their APIs, turn into a real number on each prospect, and wrap into a personalized HTS exposure report. Here is the data engine, a live example on a real company, the three offers running, and the plan.

7
public data sources we hook into
28,196
shipments pulled on one company, live
3
offers ready to split-test
$0
cost on most of the data
What we found

The public data we plug into

Every one of these is real and reachable today, most of it free. Together they let us see what a company imports, what it costs them, and where their tariff risk sits, all from public records.

ImportYeti via Apify

API · pennies/company

70M+ US sea bills of lading, indexed from public customs records. We pull any importer by name.

Infer: shipment volume, primary origin country, top suppliers, frequency, recency.

USITC HTS API

Free · official

The official US tariff schedule, with a free REST API. Every HS code returns its real duty rate.

Infer: base duty rate per code, plus a flag when 301 or 232 surcharges apply.

The machine-readable lists of China (301) and steel/aluminum (232) tariff codes and their surcharges.

Infer: the extra 25 to 50 percent stacked on a company's exposed codes.

Public importers' own 10-K and 10-Q filings, full-text searchable through a free API.

Infer: their own words on "Section 301", "China tariffs", "customs duties", quantified pain.

Every tariff proclamation the day it publishes. We watch the codes our prospects import.

Infer: a live trigger, "the duty on your codes just changed", perfect timing to reach out.

Hiring signals

Apify + Sales Nav

Job boards show who is hiring a customs compliance, HTS, or trade analyst right now.

Infer: an open req means they classify by hand at volume, the clearest pain signal there is.

Pull every freight forwarder, customs broker and importer in a US city or zip, with site + phone.

Infer: a fresh sourcing list of in-market brokers and importers, geo-targeted.

Company headcount and the people in customs, trade and compliance roles.

Infer: how big their classification team is, a direct read on the pain and the buyer.

Monitors named companies for tariff hits, new sourcing countries and expansion.

Infer: a timing trigger, reach out the week their tariff world changes.

Detects the customs / TMS software a company already runs on its site.

Infer: who they pay now, CargoWise, Descartes, Flexport, KlearNow, so we can say we do the classification for a fraction. Or a manual gap where they run nothing.

Official US import value by HS code and country of origin.

Infer: a benchmark to size their likely duty spend and validate the ImportYeti pull.

Fresh emails and direct lines for the trade-compliance decision-maker once a company clears the ICP.

Infer: the exact person to reach, and how to reach them.

Also on tap: CBP CROSS rulings for classification precedent and UN Comtrade for global trade flows.

How it works

How we turn public data into a real number

None of this is a template with a name dropped in. We chain the sources together so every figure traces back to a real record. We measure in the units customs actually uses, entries (submissions) and line items, priced at real industry rates, not a vague percentage.

1

Pull their imports

Shipment volume, origin country and supplier mix for the exact company.

ImportYeti / Apify
2

Read the duty rate

Look up the real tariff rate on the codes they import.

USITC HTS API
3

Stack the surcharge

Add the China 301 and steel 232 surcharge where it applies.

301 / 232 lists
4

Model the waste

Entries × line items × per-line rate = their monthly classification spend, about half of it waste.

Ripple math
= a real, defensible number
Then Ripple cuts it: roughly half the cost, three weeks of work down to fifteen minutes, at 99.8 percent accuracy with an audit-grade evidence trail.
We keep it honest. Public bill-of-lading data is sea freight only and sits at shipment level, so the report is a sound inference from public records, not a copy of their books. The exact figure is confirmed the moment they run one real invoice through the platform, which is the offer itself.
A live example

Real data, pulled today, on a real importer

We ran the engine on Generac Power Systems straight from public records. Nothing here is invented. Any prospect on the list gets the same treatment.

Generac Power SystemsIndustrial power equipment · Hillside, IL
PULLED LIVE · 11 JUN 2026
from public US customs records
28,196
sea shipments on record
China
primary country of origin
7 Jun 2026
most recent shipment
301 + 232
both tariff regimes hit them

How we read it

The public bills of lading give us the goods Generac imports and where from. Each maps to an HTS code with a real USITC duty rate; China origin then triggers the Section 301 surcharge and steel triggers Section 232. Across their import volume the tariff exposure adds up:

  • Generating sets (HTS 8502) carry a 2.5% base duty, plus the Section 301 China surcharge on top.
  • Motors and alternators (HTS 8501) run 6.7% plus 301, across high line counts every invoice.
  • Steel enclosures and parts (HTS 7308 / 7326) are hit by the Section 232 steel duty of 50%.
  • Assembled parts from their top supplier (Fong Chen Plastic) are the hardest line items to classify, so the most error-prone.

Put together, that points to roughly US$9,000 to $18,000 a month in manual classification cost, separate from the duty they legally owe. About half of that is waste Ripple wipes. The tariff exposure itself runs into the millions a year, but that duty is owed either way, what we cut is the cost of getting the codes right.

Modeled classification spend: US$9k to $18k / mo, about half is waste
Open the full report
Five more, same engine

The same pull on five more importers

A spread across the ICP, from servers to furniture. Each one shows what the engine surfaces: the shipment footprint, the goods, the real HTS codes and duty rates, and where 301 or 232 stacks on top.

Super Micro Computer

Servers & IT hardware · T1

~14,000 shipments · China + Taiwan · 301

  • Servers (HTS 8471) carry 0% base duty, but the Section 301 China list stacks 25% on the exposed lines. That surcharge is the whole bill.
  • Boards, power supplies and chassis mean high line counts per invoice, so heavy manual classification.
Modeled classification waste: US$8K to $15K / mo

Lennox International

HVAC equipment · T1

~9,500 shipments · China + Mexico · 301 + 232

  • Air-conditioning units (HTS 8415) run a 1.4 to 2.2% base duty, with the China lines hit by 301.
  • Steel cabinets and coils trigger the Section 232 steel duty, up to 50% stacked.
Modeled classification waste: US$5K to $10K / mo

Stanley Black & Decker

Power & hand tools · T1

~22,000 shipments · China · 301 + 232

  • Electric and pneumatic tools (HTS 8467) sit near 1.7% base, hand tools (8205) vary by type.
  • Thousands of SKUs, steel content triggers 232 and China origin triggers 301. The hardest catalog to classify by hand.
Modeled classification waste: US$10K to $20K / mo

Masimo

Medical devices · T2

~3,200 shipments · Malaysia + Mexico · low 301

  • Patient monitors (HTS 9018) are duty-free at base, so the pain is not the headline rate.
  • On regulated medical goods a single miscode is an audit and penalty risk. Accuracy and an evidence trail are the whole job.
Modeled classification waste: US$3K to $6K / mo

Wayfair

Furniture & home goods · T3

~31,000 shipments · China + Vietnam · 301

  • Furniture (HTS 9403) and seating (9401) carry low base duty, but the 301 list adds 25% across enormous China-origin volume.
  • A vast, varied catalog means the classification load is constant and broad.
Modeled classification waste: US$12K to $22K / mo

W.W. Grainger

MRO distributor · T3

~12,000 shipments · China + Taiwan · 301

  • An MRO distributor with over a million SKUs across nearly every HTS chapter, the broadest classification load there is.
  • Constant new-SKU onboarding means codes go stale fast, so the catalog backfill play fits perfectly.
Modeled classification waste: US$15K to $28K / mo

Shipment counts and classification figures here are indicative, modeled from public import patterns and industry classification rates. The HTS codes and duty rates are live from the USITC schedule. We run the exact ImportYeti pull per company, as with Generac above, before any outreach.

The campaign

Three offers we will split-test

Same ICP, same data engine behind them, three different doors in. All three launch in parallel, then we pour volume into the winner.

Offer AStraight to demo
Offer BAI exposure report
Offer CSelf-service trial

For solution-aware buyers. Skip the magnet, get them watching the classifier run on their kind of goods. Fastest path to a booked demo.

    What the email says
  • Most importers their size still classify HTS by hand, around the high-70s for accuracy, and every miss is a penalty or overpaid duty.
  • Ripple runs a thousand-line invoice in minutes at 99.8 percent, with a full audit trail.
  • Proof: a freight forwarder went from three weeks to under fifteen minutes on one invoice.
  • Ask: a 15-minute demo on their own goods.

The "that's our actual data" play. We send the personalized exposure report first, built from their real records, then book the call. Highest perceived effort, strongest hook.

    What the email says
  • We pulled their US import records: shipment volume, origin mix, and where their goods sit against the 301 / 232 lines.
  • Name the cost they are carrying in manual classification, in-house or per-line through a broker.
  • Offer to send the exposure snapshot and walk through what we are seeing.
  • Ask: a quick look, then a 15-minute call.

Lowest friction. They opt in with one word, then we reclassify a sample of their catalog at no cost. Lets the product sell itself.

    What the email says
  • One-line hook: an AI classifier that returns every HTS code on your catalog in minutes at 99.8 percent.
  • The ask: reply YES and we run a set number of your real line items free, no call needed.
  • They check our codes against their own answers and decide for themselves.
  • Warm follow-up to book the demo once they have seen it work.
Who they pay now

What Ripple replaces, and what it costs them

We detect a prospect's customs stack with BuiltWith, then undercut it. Here is the field and what it really costs, so every email can name their current bill. Ripple does classification only, the broker still files, so we replace the expensive manual part, not the submission.

CargoWise

Full TMS · manual HTS

A six-figure logistics ERP where HTS codes are still typed in and maintained by hand.

About $10 to $20 per transaction, quote-only, recently hiked 20 to 50 percent. Six to twelve month onboarding.

Descartes

Reference library

A regulatory database your team searches. The classification call is still a human's.

About $750 per user a month. You still need a trained classifier to use it.

Flexport

Broker-delivered

Classification sits inside a freight platform and is delivered by their brokers, in days.

Quote-only, sales-gated. A human bottleneck that caps speed and scale.

KlearNow

Broker hand-off

An AI clearance broker. HTS output is gated behind broker review and you hand off the shipment.

Quote-only, demo-gated. Not a self-serve classifier.

Strix Smart

Self-file

A self-filing tool that suggests codes from history. You still make the final call.

From $30 per entry. Suggest-only, and hard cases fall back to a human broker.

MAWI AI

AI · early access

The closest AI classifier, reading HS codes off shipping documents. Narrow today and not yet proven at catalog scale.

Live in Trinidad only, US listed as coming soon. Early access, no public pricing, and weak on messy Excel and PDF inputs.

Every one of them leaves the same gap. Most importers still do it by hand, at about $1 a line, $15 a document, or $150K a year per classifier, the most expensive option of all. The incumbents hand you a library or a broker, the one AI entrant is early and offshore, and none matches Ripple on US coverage, catalog depth and proven 99.8 percent accuracy with an audit trail, at a fraction of the cost above.

Two more plays

Beyond the cold list

Two angles from the call that open doors a standard sequence misses.

Reclassify the whole catalog

Big importers carry catalogs of 350,000 to 500,000 items with stale or missing HTS codes. Ripple runs the lot in batch, then keeps them current, no live shipment needed. A real Ripple deal of this shape was a one-off reclassification valued at about $150,000, on top of the monthly run. A clean way in that proves the product on their own data.

Reach out the week their duties move

We watch the Federal Register and hit importers right as their codes change. Live now: USTR has proposed a 25 percent Section 301 tariff on most goods from Brazil, with a decision due 15 July 2026, and a China Section 301 review is expected to land late July. Those lines have to be reviewed against the new lists, which is exactly the classification job. We confirm the exact lines and dates before anything goes out.

Who we target

The ICP breakdown

We target US companies that carry real HTS classification volume: importers and exporters, customs brokers, third-party classifiers, and logistics operators. Within that, three industry tiers by where the pain bites hardest.

Three industry tiers

Tier 1 · Core

Sweet spot

Manufacturers with thousands of SKUs and frequent tariff changes, electronics (servers, sensors, components, power supplies), industrial equipment, OEM suppliers, aftermarket parts, freight forwarders, customs brokers, logistics.

Tier 2 · Strong

Expansion

Medical devices, aerospace, chemicals, specialty materials, and pharma. High-value, highly-regulated goods where a misclassification is expensive and an audit trail matters.

Tier 3 · Volume

Breadth

E-commerce aggregators and distributors moving large, varied catalogs. Lower deal urgency per account but high line-item volume and steady classification load.

Targeting at a glance

Target titles

The senior person who owns this, by function. Compliance / trade: Trade Compliance Manager, VP Trade Compliance, Senior Compliance Analyst. Brokerage: Director of Customs Brokerage, Licensed Customs Broker. Logistics: VP Supply Chain, VP Logistics, Director of Imports. Seniority: Director, VP, Head of, C-level or founder.

Company size

201+ employees with visible US import or export activity. One exception: a broker or third-party classifier running other companies' volume can be smaller, because they bring scale through the platform. We may raise the floor to 500+ after the first batch.

Buying signals

What tells us they feel the pain: paying outside brokers or classification software, or carrying an in-house customs team. A China or Vietnam origin mix (301 / 232 exposure). Hiring a customs or trade-compliance analyst. Visibly drowning in classification admin.
The plan

How we run it

Inboxes warmed and ramped safely, all roads lead to a 15-minute call, and a call only counts as qualified when it clears five criteria.

Where we are

Now
Engine built, offers written, inboxes warming, target list building from import + hiring signals.
Once warmed
First personalized reports go out on the warmest accounts, all three offers in rotation.
Weeks 2 to 4
Read the data, kill the losers, pour volume into the winning offer. First qualified calls land.
Ongoing
Federal Register triggers feed fresh "your codes just changed" prospects into the top of the funnel.

What counts as a qualified call

  1. Company type & size · US importer, exporter, customs broker, third-party classifier or logistics operator, 201+ employees (smaller is fine for a broker/classifier running others' volume).
  2. Authority · a senior stakeholder, Director, VP, Head of, C-level or founder, in customs, trade, compliance, logistics or supply chain.
  3. Spend signal · visibly paying brokers, classification services or software, or carrying in-house classification headcount.
  4. Genuine pain · real HTS, tariff or classification pain surfaces in the reply or on the call.
  5. Shows and stays · turns up on camera and stays at least 15 minutes (no-shows and sub-15-minute calls are not billable).

GBP 250 per qualified call · capped at 15 a month

3
/day wk1
5
/day wk2
10
/day wk3+

The risk reversal that closes it

On the call we run Ripple on their real volumes and show the saving. If we cannot show them how to cut their classification cost in half, we put $1,000 toward their next broker invoice. Measurable, capped, and almost impossible to say no to.

Status

We are building it now

The data engine and the offers are built. Inboxes are warming this week; the first reports go out the moment warmup completes. Here is what happens next.


Ripple Technologies · Dopamine Digital
Outbound intelligence engine for AI customs classification. Data sourced from public US customs records and the official USITC tariff schedule. The Generac figures are modeled from public records for illustration and are not drawn from the company's books or endorsed by it. Prepared for Ripple.